You chose your car because it was safe. Five stars. But the rating measures how well it protects you from a crash—not how well it protects the pedestrian you hit. In European cities, 70% of road deaths are people outside the cage. The data on who dies—and what’s driving over them.
Read the full story →1.19M killed/year globally. 53% are pedestrians, cyclists, and motorcyclists. SUVs: +23% pedestrian death risk per 300 kg. 30 km/h survival: 90%. 50 km/h survival: 50%. The data on who your car protects—and who it doesn’t.
Motorcyclists die 20–28x more per km. But cars kill 3.25 others per billion vkm. SUV market share: 10% (2010) to 48% (2023). Helsinki: zero deaths in 12 months. The numbers that flip the safety narrative.
Every safety feature in your car was designed to protect you from the consequences of your own speed. None were designed to protect the person you hit. An essay on the moral architecture of urban transport.
All articles share the same verified dataset. Key figures: 1.19M global road deaths/year (WHO 2023). 53% are vulnerable road users. In EU urban areas, 70% of deaths are pedestrians, cyclists, and PTW users. Motorcyclists die 20–28x more per km than car occupants, but the car fleet dominates in absolute third-party deaths. SUVs increase pedestrian death risk by 23% per 300 kg added. Helsinki achieved zero road deaths for 12 months with 30 km/h limits.
WHO Global Status Report on Road Safety 2023. European Commission Road Safety 2024. PMC7848050 — Externalized risk study, Journal of Transport & Health (2021). IIHS — SUV pedestrian lethality. FIA Foundation — Vehicle size report. ETSC — Urban road safety. ICCT — European Vehicle Market Statistics 2024/25. AAA Foundation — Speed impact study.